Talking about what does this compnay do around a pool with a whole bunch of our leveraging smart tshirts

What does this company do? The 6 parts of LSmart

August 13th, 2015 Posted by About Leveraging Smart No Comment yet
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What does this company do exactly? Here are the 5 parts of leveraging smart.

Answering what does this company do comes down to five parts.

What does this company do exactly? The 5 elements

All the parts are integrated into the service elements of Leveraging Smart. The business side uses the six parts to help clients identify not only what they have to work on but also to highlight what they are doing right.

In the book, the 21 chapters define, clarify, and explain each of the six parts, demonstrating how start-ups, entrepreneurs, and existing companies can apply the principles to what they are doing.

These six parts also cover the writing, recording, releasing, and performing of music, which is where the band comes in. Not only does this element offer an entertaining aspect, it also illustrates how Leveraging Smart can span many different mediums.

The Broadcast, comprising the podcast (Wait What Really Ok), the TV show and our online videos, highlights the six parts by showing where certain businesses have existing strengths and where they need to add more focus. Whether examining one part in a single online video or in a TV episode reviewing a specific part, the broadcast will mix entertainment with education that can benefit anyone.

Lastly, the brand is reinforced in our store with its focus on Max the 800 Pound Gorilla, the Leveraging Smart font, and our tagline. From t-shirts to cups, water bottles to plushies, and with a growing list of items that will be added to the store, our brand and store have items available for purchase, but more importantly that serve as examples of ideas that clients can use for their own brands.

What does this company do? The six parts

  • Part I.       Inspection: Auditing, Assessing, Reviewing
  • Part II.     Alteration: Adjusting, Correcting, Building
  • Part III.   Application: Educating, Clarifying, Formatting
  • Part IV.   Implementation: Branding, Engaging, Creating
  • Part V.     Execution: Marketing, Converting, Selling
  • Part VI.   Preservation: Sustaining, Maintaining, Expanding

What does this company do? A lot

The difference with Leveraging Smart and answering the question, what does this company do, comes down to the integration and mixture of the six parts used across all five of the elements. This allows each element to stand on its own, while still supporting all the others.

The difference comes down to the clear definitions and explanation of what we actually do as well as what needs to be done by the clients and how it relates to any type of business.

Whether someone wants to hire the business, only wants to read the book, watch a video, listen to the music or buy a shirt, the theme, function and definition of Leveraging Smart is clearly seen.

Make sure that is the same for you and your venture. While you might not need five elements or six different parts, make sure when someone asks you, what does this company do, what does that person do or why should I get that product….Make sure the answer is clear.

steve moreau and loren weisman answer the question, what does this company do

Leveraging Smart

Leveraging Smart is a business and entertainment advisory group assisting with products, projects, and plans for established businesses and startup ventures. For more information about Leveraging Smart, the business, book, broadcast, brand, band, or Max the 800-Pound Gorilla, email questions to: or visit us online at:

Wait What Really Ok Podcast
Hosted by Business Advisor, Speaker and Author, Loren Weisman, Wait What Really Ok is A Methodical, Comical and Informational Podcast covering the best approaches for business and the arts today.
For more info on the Podcast including: requesting a topic, recommending a guest, joining the show as a guest, sponsorship spots, advertising options as well as listening to older episodes and links to each shows supplemental materials, visit: 

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